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I’ve built my decades long career at the crossroads of art, culture, and community—helping artists and brands turn creative moments into cultural movements.

 

My work has shaped Grammy award winning records, driven viral campaigns, and built audiences in the hundreds of millions, serving over a billion fans across the globe.

 

From launching viral movements to reimagining how audiences connect with the artists they love, I’ve seen how powerful storytelling and strategy can create measurable growth and culture-defining moments.

 

What drives me is connection—the alchemy of art, emotion, and audience. I specialize in crafting campaigns that not only break through the noise, but build loyal communities and deliver tangible results that move culture forward.

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Explore with me 03 campaigns that show how community, culture, and creator came together to rock the whole equator. 

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I chose these three because each one has variations of the components necessary to launch a successful campaign and how I compensated for the missing links. 

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